Do you see food as a reward?

A few years ago I quit smoking for 6 months. At first, everyday I managed to go without a cigarette, I rewarded myself, with what else but a candy bar.
I still do this today. If I was able to pass up that serving of cheesecake at dinner then I feel very comfortable rewarding myself with something smaller later on.
This diet-blowing habit is started for most around childhood. "If you eat all your dinner, you can have dessert." "If you're good in the store, you can have a treat at the register."
So let's brainstorm with some non-food rewards:
A new book, that cute shirt you've been waiting until you fit into a smaller size to buy, a night without doing the dishes, new shoes!, a day of bowling, hiking or swimming with the family.
Can you think of more?
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