A new take on "dieting"

I just finished reading a book I found called Weight Loss for Food Lovers by Dr George Blair-West. One of the best "diet" books I've read, it gets into the psychological aspects of why people eat. He also has a diet plan, he calls it a low-sacrifice plan. I dont think I really agree with his view on exercise, though, but it's does have some ideas that seem to make a lot of sense. Worth checking out. I think you can find an ebook copy online.