I eat this every morning now for about 5 weeks. I think its great, it helps me control my calories and helps keep me satisfied longer in the late mornings and after lunch with all the fiber and protein is has. It dosen't use sugar only sucrulose (splenda) which is good instead of aspartame. I didn' t feel the effect right away only after a few days of eating it every morning then I started to notice that I wasn't as hungry. I hope you find it a helpful tool to your healthy weight loss as I did, good luck.